Sharon Optical needed a refresh on its brand and website. As Creative Director, I assembled and managed the team to elevate the Sharon Optical brand and provide a seamless user experience from the website to what a customer experiences when they walk through the door.

Through a discovery phase with the client, I developed a brief and strategy that provided the foundation for all creative and content that followed including logo design by designer Carol Abram. I created wireframes followed by the design and worked with the writer, photographer and developer to bring my vision to fruition. The results are a site that truly expresses the experience one has when they work with the Sharon Optical team.