Knots of Fun began as a mom & pop shop that took off. To compete in the high-end dog toy market with distributors such as Whole Foods and Especially for Pets, they needed a brand that was polished, yet playful and stood out among competitors. Collaborating with designer Carol Abram, we developed a fun, professional brand including the—logo, business cards, labels, order form/price sheets, and trade show pop-up.