Focus on Fitness
Focus on Fitness is a boutique gym that offers numerous fitness classes. Member surveys revealed poor user experience on their prior site in accessing the most heavily used features—schedules and contact information. The management team also wanted a site that they could easily update. The new WordPress site focuses on an overall improved user experience including click-to-call capability. It also allows the team to make site edits without issue.
Creative Direction
UX Strategy
UX Design
Content Strategy
Team Management
Project Management