Big Fish Products
Big Fish Products needed an e-commerce site to better reflect the fun and quality of their products and the fact that they donate a portion of all proceeds to non-profit organizations.
My role was to understand the Big Fish business and their competition, and then provide a user experience that would drive users to purchase. With an existing logo, I worked with Big Fish to establish brand colors and the brand tone. For this site, the colors and the creative are based on the concept of a fun watercolor theme that flows throughout the site. These washed tones allow the products to “pop” from the background. The bright green calls to action are contrasted with the background while photos to guide users throughout the site.